Primary Service: Paid Media

Paid media that generates qualified leads — consistently.

We run Google Search campaigns for high-intent demand, then use Meta/TikTok to generate demand and retarget prospects. We optimise weekly, with tracking that ties spend to booked jobs.

The infrastructure for scaling profitably

What our management actually looks like when you partner with us.

Account audit & rebuild

We tear down poorly structured campaigns and rebuild them so you don't waste budget on irrelevant clicks.

Keyword & intent structure

Structuring for high-intent actions: calls, quote forms, and strict location boundaries.

Pre-qualifying ad copy

We use pricing signals and strict service definitions in the ad copy to actively repel tyre-kickers and junk leads.

Conversion tracking

We track everything: form submissions, phone calls, and booked appointments where possible.

Lead gen "extras" that actually matter

A successful campaign doesn't stop at the ad click. We implement the full tracking and post-click infrastructure needed to close deals. We can track forms, calls, and booked appointments.

Call tracking integration (essential if phone calls drive your business)
Landing page upgrades (speed, trust signals, form UX)
CRM handoff (passing lead data so you can measure actual close rates)
Meta/TikTok prospecting & retargeting integration
Reporting focused strictly on CPL → booked calls → revenue

Weekly Optimisation Rituals

Search vs Social allocation

Shifting budgets between Google (capturing demand) and Meta/TikTok (generating demand) based on where the cheapest qualified leads are.

Lead Quality Filtering

Reviewing CRM data to ensure the leads we generate are actually converting into booked jobs, tightening keywords if they aren't.

Reporting focused on Pipeline

We provide weekly summaries focusing on Cost Per Lead (CPL), qualified lead rate, and total pipeline revenue generated.

Paid Media FAQs

Our primary focus is Google Search (to capture high-intent 'near me' or specific service queries) and Meta/TikTok for generating awareness and retargeting website visitors who didn't book.

If call tracking is implemented, we strongly recommend reviewing a sample of calls. It's the fastest way to understand lead quality and adjust the ad copy to prevent poor-fit enquiries.

If we are fixing an existing account with historical data, CPL improvements can often be seen within the first 30 days. For entirely new accounts or offers, it typically takes 60–90 days of testing.

Stop paying for tyre-kickers.

Let's build a lead generation engine that actually fills your calendar.

Book a performance audit Request a tailored proposal